יעל ש.

Experienced Brand Manager – led strategic planning for 3 brands in the salty snacks division at Strauss. Managed the brands end-to-end: from forecasting and planning quantities, working with production and logistics, to collaboration with trade and sales for maximum brand performance. Conducted regular performance analysis with a focus on market competition and consumer insights, enabling data-driven decision-making. Oversaw large marketing budgets, developed and implemented innovations,