קובי ב.

Senior Marketing Leader with 10+ years’ experience driving growth for global and local brands in FMCG and retail. Expert in brand strategy, 360° campaigns, digital marketing, influencer programs, and e-commerce. Proven ability to lead high-performing teams, manage multi-million budgets, and deliver integrated marketing initiatives that align global guidelines with local market needs. Passionate about creative innovation and early adoption of AI tools to streamline processes and elevate