E-commerce Growth & Performance Manager with expertise in digital commerce strategy, CRO, and KPI-driven optimization. Skilled at managing web & app platforms and multi-channel marketplaces, driving measurable gains in conversion, retention, ROAS, and CLV through A/B testing and budget management. Leverages AI, automation, and UX optimization to make fast, data-informed decisions in cross-functional collaboration with Marketing, BI, Product, and Development.